The pharma CRM for your entire sales force
Medical visits, pharmacy orders, samples, requests, expense reports and reporting: Synapse brings the work of your medical and commercial reps together in a single web and mobile app, with built-in AI.
2-month free trial, no commitment. Up and running in 2 weeks.
They equip their field teams with Synapse
Why do so many field teams work around their CRM?
Because most pharma CRM tools were designed for administration, not for the field. Reps enter the bare minimum, data gets duplicated and management decides on incomplete figures.
Ageing CRMs
Heavy interfaces, complex navigation, too many clicks to report a simple visit.
Duplicated data
Duplicate doctors and pharmacies, records never up to date, scattered information.
Scattered systems
Excel for orders, WhatsApp for requests, paper for expenses.
Tools that slow you down
Time spent typing instead of visiting, selling and deciding.
| Criterion |  Synapse CRM | Traditional CRMs |
|---|---|---|
| Interface | Modern and smooth, on web and mobile | Heavy and dated |
| Data | Clean, no duplicates, updated automatically | Duplicated and scattered |
| Design | Built 100% for the field | Built for IT and admin |
| Getting started | Onboarding in a few days | Heavy training |
| Structure | Modules that fit your hierarchy | Rigid structure |
| Intelligence | Built-in AI: planning, insights, assistant | Manual reporting |
All of medical promotion and sales in a single tool
Synapse covers the full cycle of your field teams, from preparing the route to delivering the order and approving expenses.
Prepare, carry out and report every visit
- Territories and targeting by potential, specialty and visit frequency
- Calendar and route plan, generated by AI for each rep
- Call report in seconds, on mobile
- E-ADV: present your products and measure interest slide by slide
- Samples, prescriptions, complaints, objections and competition reported from the field
Take orders and track them through to delivery
- Pharmacy, parapharmacy and wholesaler orders, entered during the visit
- Every order's status tracked through to delivery
- A dedicated portal for logistics operators and distributors
- Real-time statuses: sent, confirmed, delivered
- Performance by rep, territory, customer and product
Visits checked in on site, without constant tracking
- The rep's position compared with the customer's reference location, within a radius you set
- Out-of-zone visits flagged to the supervisor, with the distance and the reason
- Compliance rate, checked visits and reference coverage, per rep
- Position read only at check-in and when an E-ADV starts
Requests approved without chasing on WhatsApp
- Promotional requests (congresses, promotions, materials) with an approval circuit
- Sample requests approved before handover
- Complaints tracked until closed
- Approval by escalation or by any higher level
- Org chart, roles and leave status
Present your products, then measure interest
- Centralised product presentations, always up to date on the rep's tablet
- Presentation history by visit and by prospect
- Views, average duration and completion rate for each presentation
- Engagement time and clicks per slide
- Engagement score per rep
Accurate expense reports, without spreadsheets at month-end
- Daily allowances based on scales by level, in dinars
- Meals, travel, accommodation and other expenses, day by day
- Advances automatically deducted from the net amount payable
- Monthly submission and hierarchical approval
A clear view of the field, without reworking it in Excel
- Visits, coverage, E-ADV, orders, revenue and reporting lag
- Geolocated check-in compliance, rep by rep
- Prescription insights and competitive intelligence
- Data export for marketing and management
- Weekly recap emailed to every team member
- AI dashboard: gaps, trends and priority actions
AI built into field work
The artificial intelligence in Synapse prepares routes, reads your data and answers your questions. Your teams type less and decide faster.
Smart planning
Synapse generates each rep's route plan based on their territory, prospect potential and visit frequency.
From the Premium planAI dashboard
The AI analyses your data and tells you what to improve and what to fix: trends, gaps, priority actions.
Pack Premium PlusAI assistant
Import your Excel or PDF files, cross-reference them with CRM data and get reports in plain language.
Pack Premium PlusBuilt for every role in the laboratory
One tool, four uses. Everyone sees what they need, with the permissions that match their place in the organisation.
Decide on clean data
- All of the laboratory's information in one place
- Faster decisions thanks to reliable data
- A clear view of field performance
- Fewer hidden costs from poor adoption
- Compliance and traceability of actions
A tool reps actually want to open
- A simple, pleasant interface
- Fast visit reporting
- Smooth mobile access, on iOS and Android
- Onboarding in a few days
- The route plan ready every morning
Steer your promotional actions
- Smooth management of promotional actions and in-store promotions
- Budget tracking
- Performance analysis: E-ADV, prescriptions, competition
- Data export
An organisation that mirrors your hierarchy
- Clear roles and permissions
- Smart assignment of territories and portfolios
- Hierarchical approval of requests and expenses
- Business unit management
- No risk of duplicates
One CRM on computer, tablet and smartphone
Management steers from the computer, reps report their visits from their phone: everyone works on the same data.
- ComputerSteering, approvals and settingsWeb browser
- TabletRoutes, doctor records and E‑ADViOSAndroid
- SmartphoneVisits, orders and check-iniOSAndroid
Live in 2 weeks
A short, structured and supported rollout, so your teams adopt Synapse from the first month.
- Week 1
Migration and configuration
Import of your data and history, configuration of roles, approval circuits and modules.
- Week 2
Training and field tests
Targeted team training, tests with your reps, approvals and adjustments.
- End of week 2
Go-live
Your teams work on Synapse, backed by our support team.
Secure hosting
Data hosted in Tunisia, protected and encrypted.
Compliant with pharma rules
Traceability of visits, samples and approvals.
Role-based access
Everyone only sees what their place in the hierarchy allows.
Web and mobile
iOS and Android app for the field, web for head office.
Simple per-user pricing
Three plans, billed per user. Setup, migration and training included.
Basic
To structure visits and field reporting.
Billed monthly
- Dashboard
- Calendar: planning and reporting
- Prospect requests
- Pharmacy orders
1 admin account included
Premium
To automate planning and expense tracking.
Billed monthly
- All Basic modules
- AI in route planning
- Expense reports
- E-ADV (digital detailing aid)
Admin, Promotion Director and Logistics Operator accounts included
Premium Plus
To steer performance with AI and geolocation.
Billed monthly
- All Premium modules
- AI dashboard: insights and recommendations
- Geolocation and visit check-in
- AI chatbot assistant
Admin, Promotion Director and Logistics Operator accounts included
Frequently asked questions
Answers to the questions sales, promotion and marketing directors ask us most often.
Can't find your question?
Ask the Synapse team directly, on WhatsApp or during a demo.
What is Synapse CRM?
Synapse CRM is a SaaS pharma CRM built for pharmaceutical laboratories and their medical and commercial sales forces. It brings together visit planning, reporting, orders, samples, requests, expense reports and KPI steering in a web and mobile app, with built-in artificial intelligence.
Explore the platformDoes Synapse work for commercial reps as well as medical reps?
Yes. Synapse covers medical promotion (targeting, visits, E-ADV, samples, prescription feedback) and sales (pharmacy and wholesaler orders, logistics operator portal). Reps, supervisors, merchandisers, directors and marketing teams work in the same tool, each with their own permissions.
See the commercial sales force moduleHow long does it take to roll out Synapse?
Two weeks. The first week is for importing your data and configuring Synapse; the second for team training, field tests, approvals and adjustments. You go live at the end of the second week.
How the trial worksDo you provide a database of doctors and pharmacies?
You choose. Either you bring in your own database (doctors, pharmacies, wholesalers, institutions), or we provide a database built around the specialties and territories you choose.
Discuss it during the demoCan we bring over the data from our current CRM or our Excel files?
Yes. Migration is included : Synapse imports your files and history, detects duplicates and structures your master data of doctors, pharmacies, wholesalers and territories.
Talk about your migrationDoes Synapse work on mobile?
Yes. Synapse is available on the web and as an iOS and Android mobile app, so reps can plan and report their visits from the field.
See medical visits on mobileHow much does Synapse CRM cost?
Three plans, billed per user per month excluding tax: Basic at 40 TND, Premium at 50 TND and Premium Plus at 70 TND. With annual billing, you get 2 months free. A 2-month free trial on the Premium plan is available with no commitment.
Compare plansCan Synapse adapt to how our laboratory is organised?
Yes. Modules are configurable, roles and permissions follow your hierarchy, and the approval circuits for requests, orders and expense reports are set up to match your internal structure.
Workflows and teamsTry Synapse for 2 months, with no commitment.
Free trial on the Premium plan, with your teams and your data. The contract only starts after the 2 months, once Synapse has proven itself.
- Free data migration
- Free team training
- Real-world test with your reps
- Up and running in 2 weeks