A pharma CRM built by a dedicated team
Synapse CRM is a spin-off of the Wecraft group, a publisher of software and SaaS solutions. A team and a company dedicated to a single subject: the effectiveness of pharmaceutical sales forces.
A spin-off of the Wecraft group
Wecraft develops software and SaaS solutions: web, mobile, cloud and integrations. The group is based in France and Tunisia and has more than 20 engineers.
Synapse was born from this expertise, with a clear ambition: to give laboratories a CRM designed for the reality of the field. Synapse benefits from the group's technical expertise and has its own product, sales and support team.
Wecraft Group
Software and SaaS development. Web, mobile, cloud, integrations. France and Tunisia, more than 20 engineers.
Synapse CRM
A spin-off dedicated to the pharmaceutical industry. SaaS product, fast rollout, support and ongoing development.
Our vision of the pharma CRM
The CRMs on the market were designed before the era of modern apps: too many menus, too many clicks, a rigid structure. Field teams use them poorly, and the data becomes useless. We believe a pharma CRM should be:
Easy to use
So the field adopts it from the very first week.
Lightning fast
A visit is reported in seconds, not minutes.
Clean and structured
One record per prospect, reliable data to decide on.
Flexible
Adapted to each laboratory's needs and hierarchy.
Built for adoption and performance
Measured by what it changes in the field.
The team
The people who build Synapse and support your teams.
Med Ali KaddourCEO & Co-founder
Youssef MeddebCTO & Co-founder
Asma DaouCustomer Success Manager
Oumaima HorrigueUX/UI Designer
Amir BahriLead full stack developer
Security, compliance and rollout
A laboratory's data is sensitive: prescribers, sales, commercial strategy. Synapse is designed accordingly.
Secure hosting
Data hosted in Tunisia, protected and encrypted.
Internal pharma rules
Traceability of visits, samples and approvals.
Role-based access
Hierarchical access: everyone only sees their own scope.
Go-live in 2 weeks
Migration, targeted training, field tests, immediate adoption.
Try Synapse for 2 months, with no commitment.
Free trial on the Premium plan, with your teams and your data. The contract only starts after the 2 months, once Synapse has proven itself.
- Free data migration
- Free team training
- Real-world test with your reps
- Up and running in 2 weeks