Pharma sales force CRM: from order to delivery
Your commercial reps take pharmacy orders, wholesalers and logistics operators receive the order and management tracks revenue in real time.
How an order flows through Synapse
One single chain, from the pharmacy counter to delivery, with no Excel file or WhatsApp message between steps.
- During the visit
Order entry
The rep picks the products, the supplier and the terms.
- Transmission
Approval and dispatch
The order follows the defined circuit (supervisor, management) then goes to the wholesaler or distributor.
- Delivery
Tracked to the end
The logistics operator updates the status on their portal: confirmed, delivered. The rep is notified.
Pharmacies, parapharmacies and wholesalers
All your orders in one place, filtered by customer type, supplier and rep.
- Pharmacy and parapharmacy orders on one side, wholesalers on the other
- Total and status visible at a glance
- Export for invoicing and sales administration
- Performance view by rep, territory, customer and product
A portal for your logistics operators
Wholesalers, distributors and service providers get a dedicated access, limited to what concerns them: the orders to process and their status.
- Logistics operator account included from the Premium plan
- Incoming orders received with no re-entry
- Delivery status updates
- Full history by customer and by supplier
Merchandisers and in-pharmacy activities
For laboratories in dermo-cosmetics and parapharmacy, point-of-sale promotions are requested, planned and tracked in Synapse, just like visits.
- Promotion requests by pharmacy, tracked through to completion
- Promotion history by point of sale
- Dedicated access for merchandisers
Coming soon: actual sales and document checks
Two projects are under way to move from tracking activity to steering commercial performance end to end.
Sales data In progress
Import of sales (IMS, Sentinel and other sources) and automatic cross-referencing with field activity: the real return on investment of every visit.
OCR and document checks In progress
Automatic reading of delivery notes and purchase orders, discrepancy detection and instant alerts on anomalies.
Questions about the commercial sales force
Answers to the questions sales, promotion and marketing directors ask us most often.
Can't find your question?
Ask the Synapse team directly, on WhatsApp or during a demo.
Can Synapse take orders in pharmacies?
Yes. The rep enters the order during the visit, for a pharmacy, a parapharmacy or a wholesaler. Synapse sends the order and tracks its status through to delivery.
What is the logistics operator portal?
It is a dedicated access for wholesalers, distributors or logistics providers. They receive incoming orders there and update their status, with no exchange of files or messages.
Is Synapse suitable for importers and promotion offices?
Yes. Modules are configurable: an importer or scientific office promoting other laboratories' products uses the same visit, order and delivery chain, with its own suppliers.
See also
Try Synapse for 2 months, with no commitment.
Free trial on the Premium plan, with your teams and your data. The contract only starts after the 2 months, once Synapse has proven itself.
- Free data migration
- Free team training
- Real-world test with your reps
- Up and running in 2 weeks