A pharma CRM for every role in the laboratory
From management to reps, from marketing to administration: Synapse CRM gives everyone the right view, the right permissions and the right actions, on a shared database.
Decide on clean data
CEOs, sales directors and promotion directors get a reliable view of the field without waiting for month-end consolidation.
- Centralise all of the laboratory's information
- Speed up decisions with clean data
- Reduce the hidden costs of poor CRM adoption
- Get a clear view of field performance
- Save time on approvals and administration
A tool reps actually want to open
Reps, supervisors and merchandisers spend less time typing and more time with doctors and pharmacists.
- A simple, pleasant interface
- Up and running immediately
- Fast visit reporting
- Smooth mobile access, on iOS and Android
- Onboarding in a few days
Steer your promotional actions
Product managers and marketing managers follow what really happens during visits, product by product.
- Smooth management of promotional actions
- Budget tracking
- Performance analysis: E-ADV, prescriptions, competition
- Data export
An organisation that mirrors your hierarchy
Administrators and operations managers configure Synapse to match the laboratory's structure and keep master data clean.
- Clear roles and permissions
- Smart assignment
- Hierarchical approval
- Business unit management
- No risk of duplicates
Suited to your type of organisation
Modules are configured to fit your model. Three profiles come up often.
Manufacturing laboratories
An in-house sales force, medical and commercial, that visits doctors and takes pharmacy orders. The core of Synapse, ready to use.
Importers and promotion offices
You promote other laboratories' products: Synapse tracks the visit, order and delivery chain with your suppliers and logistics operators.
Dermo-cosmetics and parapharmacy
Reps and merchandisers work together: visits, in-pharmacy promotions, orders and point-of-sale feedback.
Multi-country exporters
Several teams, several countries, one tool available in French and English, configurable by country.
Frequently asked questions
Answers to the questions sales, promotion and marketing directors ask us most often.
Can't find your question?
Ask the Synapse team directly, on WhatsApp or during a demo.
What is Synapse CRM?
Synapse CRM is a SaaS pharma CRM built for pharmaceutical laboratories and their medical and commercial sales forces. It brings together visit planning, reporting, orders, samples, requests, expense reports and KPI steering in a web and mobile app, with built-in artificial intelligence.
Explore the platformDoes Synapse work for commercial reps as well as medical reps?
Yes. Synapse covers medical promotion (targeting, visits, E-ADV, samples, prescription feedback) and sales (pharmacy and wholesaler orders, logistics operator portal). Reps, supervisors, merchandisers, directors and marketing teams work in the same tool, each with their own permissions.
See the commercial sales force moduleHow long does it take to roll out Synapse?
Two weeks. The first week is for importing your data and configuring Synapse; the second for team training, field tests, approvals and adjustments. You go live at the end of the second week.
How the trial worksDo you provide a database of doctors and pharmacies?
You choose. Either you bring in your own database (doctors, pharmacies, wholesalers, institutions), or we provide a database built around the specialties and territories you choose.
Discuss it during the demoCan we bring over the data from our current CRM or our Excel files?
Yes. Migration is included : Synapse imports your files and history, detects duplicates and structures your master data of doctors, pharmacies, wholesalers and territories.
Talk about your migrationDoes Synapse work on mobile?
Yes. Synapse is available on the web and as an iOS and Android mobile app, so reps can plan and report their visits from the field.
See medical visits on mobileHow much does Synapse CRM cost?
Three plans, billed per user per month excluding tax: Basic at 40 TND, Premium at 50 TND and Premium Plus at 70 TND. With annual billing, you get 2 months free. A 2-month free trial on the Premium plan is available with no commitment.
Compare plansCan Synapse adapt to how our laboratory is organised?
Yes. Modules are configurable, roles and permissions follow your hierarchy, and the approval circuits for requests, orders and expense reports are set up to match your internal structure.
Workflows and teamsTry Synapse for 2 months, with no commitment.
Free trial on the Premium plan, with your teams and your data. The contract only starts after the 2 months, once Synapse has proven itself.
- Free data migration
- Free team training
- Real-world test with your reps
- Up and running in 2 weeks